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How Today’s Number One Book on Amazon Started as a Dad’s Lament on Facebook
Getting a child to go to sleep can be one of the most maddening tasks a parent faces, which is why this image from Facebook struck all the right nerves on my funny bone this morning. (Warning:...
View Article7 Deadly Sins of Online Newsrooms
In all the excitement about Twitter, Facebook, LinkedIn, and other social networking sites, it’s easy to overlook a staple of public relations: the online newsroom. Visit the “press page” for many...
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Free Advice
Tomorrow, the National Student Leadership Conference will bus 16 high school students to Sterling Communications’ headquarters. Visiting from around the country, they’re interested in journalism and...
View ArticlePress Check
While PR has traditionally been our bread and butter, there’s a reason why we’re called Sterling Communications. Here’s a quick video, shot and edited with an iPhone, of a press check we attended....
View ArticleOpen the Door
We’re an all-Mac shop at Sterling Communications. We’re big fans of Apple even when one of their computers isn’t a fan of us. So when Steve Jobs resigned as CEO from Apple, we (like most in the tech...
View ArticleDear TechCrunch: Here’s Why Companies Use PR Agencies
Arrington out at AOL (for real this time) I cannot be a part of TechCrunch going forward Yes, Of Course I’ll Resign Unless Mike Arrington Chooses His Successor TechCrunch As We Know It May Be Over...
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Sound Off Podcast Episode 2: Netflix, What the F***?
Netflix’ stock price, brand value and customer goodwill all seem to be tanking after the announced split of its video streaming and mail-order DVD businesses. Not only are most vocal customers unhappy...
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What Is the Media Predicting for 2012?
"Media Predicts: 2012" Photo by Marie Domingo It takes a brave soul to sit in front of a room of people and predict the future. Wednesday’s Media Predicts: 2012 event sponsored by the PRSA Silicon...
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Sound Off Podcast: PR Consequences of Public Resignations
For Goldman Sachs, a public-relations disaster had real consequences this week — $2.15 billion consequences on Wednesday. That’s the market value stripped away from Goldman’s stock price when shares...
View ArticleSound Off Podcast: Social Media Privacy in the Workplace
Sterling Communications Account Supervisor Scott Smith sits down for a chat with colleagues Tiffany Bryant, Jordan Hubert, and Lisette Rauwendaal, to discuss how many companies are increasingly...
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11 Tips to Bore People Stupid Using Social Media
I think we’re well past the point of convincing companies they should maintain a presence on popular social media sites. There’s even consensus that companies should attempt to be strategic about their...
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When is public relations more than PR?
Public relations has been at the heart of Sterling Communications since our founding in 1989. Relating to the public, in case it hasn’t become obvious this decade, requires far more than mere “PR.”...
View ArticleSecurity Breach Supercut
Over the years, Sterling has worked with quite a number of clients in data security. One of our favorites has to be our current client, Vormetric, which is trusted and used by 68% of the Fortune 25...
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Redesigning the SPG Solar Website
Since 2001, SPG Solar has been designing, engineering, building and maintaining high-quality solar power systems for large commercial, industrial, governmental and public energy users. In 2006, SPG...
View ArticleWild Cards
Here’s a small sampling of business cards, collected over the past couple of years, from Marianne O’Connor. They were all fished out of her desk as we remove the last vestiges of Sterling’s old...
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